Businex,Your Next Big Move

Businex is the next big thing to hit Egypt’s business community.
It's the region’s first business hub connecting you and all business professionals and enthusiasts to their very own community, with unlimited opportunities!

Talks and Workshops

Taking your day by storm with more than 60 speakers (AKA Super Great Minds), 80+ talks, panels, and workshops. It’s that immersive business experience you never thought it could exist.

Business Talent Matching

Meet 30 companies and partners at Businex Career Zone! From coaching, counseling to finding you next business career opportunity. Your options are just unlimited.

Latest Business Trends

Stay in-the-know with the latest trends, best practices and challenges in your track; and connect with the great minds leading the industry. It’s one of a kind experience.

Businex Side Events

Join side events happening on the sidelines of Businex for an even more amazing experience.

Unlimited Networking

Businex is your very own community. With thousands of like-minded people around the place, Businex is giving you an unlimited access to an interconnected world with limitless possibilities.

SOME OF OUR AWESOME SPEAKERS!

Join 80+ Talks and Workshops at #Businex18. Here are some of our awesome speakers!

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Ahmad Yousry

Uber Egypt

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Amr El Selouky

Mars

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Akram Marwan

iCareer

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Bassel El Shaboury

Henkel Egypt

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Karim Hamdy

Ezz Steel

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Yasser Ghallab

Otlob

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Mohamed Attya

Edfa3ly

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Fady Younan

e7gezly

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Martha Sami

Vezeeta.com

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Ali Awni

The American University in Cairo

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Haytham Mustafa

BrandWorx

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Bishoy Sabry

Wall Corporation

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Hassan Kahar

SODIC

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Abdelaziz Elfeky

Bunge Egypt

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Steven Harrison

Fusion Global Services Ltd

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Karim Wahby

Orange

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Hassan Helmy

JOBMASTER Group

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Mostafa Korany

INCA & CO.

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Eman Fareed

Businex

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Gihan Fareed

Businex

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Nancy Kamal

Mountain View

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Mohamed Nagaty

Careem

AND A LOT MORE!

AGENDA

Event Timing: 12 PM - 8 PM

Businex Opening

5 mins

Haytham Mustafa

Advertising Puberty!

Change is upon us! From traditional media to digital.. from client is always right to.. not really.. from cash is king to consumer is king.. what's next for our industry and how does it's future look like? Let's explore together.. yalla bina:)

30mins

Main Stage

Haytham Mustafa

CEO/Founder @ BrandWorx My love for advertising started since my college years.. Wether am the business development director for BBDO or leading my own agency BrandWorx, my passion for this industry never fades.. it gets stronger.. I am a true believer that advertising changes people's lives.

Bishoy Sabry

The Right Questions on Bitcoin, Cryptocurrencies & Personal Investment

Discover the world of Bitcoin & cryptocurrencies from an investment viewpoint. The talk will walk you through opportunities and risks of such investments as well as any other form of personal investment. Ask yourself the right questions that will allow you to make an investment decision that suits you, instead of just looking for vague answers everywhere. In other words, become your investment advisor with just enough number of questions to ask yourself.

30mins

Main Stage

Bishoy Sabry

Junior Partner @ Wall Corporation Business professional and colorful leader with experience in management and business development. Corporate manager, investor and investment evangelist. Junior Partner with Wall Corporation, a financial services business unit for SMEs and individuals with presence in Cairo & New York. Lead project & program manager with Dell, leading multi-million-dollar consulting program/project teams in the US, UK, France & the Middle East in the field of technology transformation & operational enablement for top-notch Forbes 200 multinationals, with focus on the financial and banking sector. Public speaker; lectured in many corporate and academic events in the past few years. Holds a Master degree in Business Administration (MBA) with specialization in International Business Finance from the American University in Cairo (AUC), with graduate & undergraduate degrees in Business Administration, Film & Computer Science. Believes in the intersection of Art and Business, Startup and Corporate, all being at the heart of every organization. Known for being a great fan of New York City with all its business culture, hustle and achieving spirit, and quoted for motivational speeches encouraging the world to change the rules of the game or even the game itself.

Marth Sami

Reinventing HR: The Shift to People and Culture

The shift form the conventional Human Resources to the Dynamic, digital and very interactive; People and Culture.

45mins

Hall 2

Marth Sami

People and Culture Director @Vezeeta

Mohamed Attya

How “edfa3ly” Managed Through the Devaluation

45mins

Hall 4

Mohamed Attya

CEO @ edfa3ly How edfa3ly managed through the currency devaluation.

Fady Younan

Building Customer Relationships

How to build and develop valuable and positive customer relationships. A decade long experience in dealing with all types of customers

45mins

Hall 3

Fady Younan

CEO @ e7gezly

Mohamed Yasser Hamouda

WINNING

My personal reflections on what its takes to win consistently.

30 mins

Main Stage

Mohamed Yasser Hamouda

Market Strategy and Planning Associate Director @Procter & Gamble Cairo University Graduate. 14 Years experience in P&G. Sales, trade marketing and commercial expertise.

Akram Marwan

Side Event: Job Matching Game

“Find a job you enjoy doing, and you will never have to work a day in your life.” - Mark Twain The game is designed for you regardless of how fresh or experienced you are. During the game, you get to know what career matches best with your personality, character, skills, values, and interests; 'cause it’s not only about your qualifications, it's about loving what you do The game aims to 1-Increase your self-awareness, better understanding your personality, interest and skills. 2-Enhance your job choices to select the best job that suits you 3- Recognize the qualifications and work skills needed for your perfect job    Capacity is very limited! Make sure you register to attend the iCareer Job Matching Game event at Businex. For registration link: https://docs.google.com/forms/d/1a9tFWC_5Bn2jKvrPKnhna22rk8jKMHbaKdI3E3d30D4/edit?usp=sharing

2 hrs

Hall 5

Akram Marwan

Managing Director @iCareer Akram is an experienced career coach with over than 10 years of vast experience in different multinational and international organizations in various sectors including FMCG, Automotive, & NGOs

Karim Hamdy

Career Advisory: Steps in your Professional Career

Understanding the Organization & Business Challenges Required Competencies for the Engineers' Career Getting Prepared for the Professional Career Guidelines.

45mins

Hall 1

Karim Hamdy

Corporate Organization Development Director @Ezz Steel

Hassan Helmy

Multigenerational Dynamics in the Workplace

In a workplace that is full of people from different generations working together and having different motivations, aspirations and needs, what do we need to do to overcome any challenges and to make sure that relationships and business outcome is seamless. We will be going through the differences and common factors between the generations.

45mins

Hall 4

Hassan Helmy

Senior HR Consultant @JOBMASTER Group

Ali Awni

Operations Management & Frugal Innovation for Operating at the Base of the Pyramid

We will briefly discuss some business process innovation and frugal product innovation to deliver cost-sensitive products and services to the Base-of-the -Pyramid (BoP) customers. We will also discuss how to involve BoP players in your value chain. The objective is social impact, in addition to financial sustainability.

45mins

Hall 3

Ali Awni

Director of the Gerhart Center for Philanthropy, Civic Engagement and Responsible Business @The American University in Cairo.

Yasmine Madkour

How to Create a Successful Branding Blog?

- Why are blogs important for brands? - What's the difference between blogs and social media? - How to write even if you hate it?

30 mins

Main Stage

Yasmine Madkour

Senior Content Marketing Specialist @Wuzzuf A writer and content marketing specialist, works at WUZZUF. With her 10-year experience in marketing and copywriting, she creates content strategies and produces widely shared articles about various topics. She shares her technical experience on topic through sessions and workshops. Yasmine has also conducted various workshops for NGOs (Non-Governmental Organizations) on management, volunteer management, Psychological support for the oppressed and gender-based violence awareness.

Nancy Kamal

Omni-Channel Experience

Insights on the rising trend of Omni experience, a multi-channel approach to marketing, selling, and customer service in a way that creates an integrated and cohesive experience no matter how or where a customer reaches out. The Transition to this model is something any business should consider.

45mins

Hall 2

Nancy Kamal

Head of Digital Marketing and Communications @ Mountain View Nancy Kamal, a digital native. Heading digital marketing and communication department in Mountain View. Been in digital marketing field for over 10 years. Started off with MSN, managing and developing content for MSN Arabia, MSN Maghreb and MSN Pakistan. Before joining the inception team for Souq.com in Egypt as business development director. As a digital marketing consultant, Worked with The School of Business - American University in Cairo and the Azza Fahmy Top management team.

Karim Wahby

Workshop: Business Model Revolution “Canvas”

Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances.

1 hr 30mins

Hall 4

Karim Wahby

Marketing Team Leader @Orange Experienced Service Marketing with a demonstrated history of working in the telecommunications industry. Skilled in Negotiation, Business Planning, Sales, Market Research, and Management. Strong marketing professional with a Bachelor's degree focused in Marketing from Maastricht University.

Ahmad Bayoumi

Creating An Innovative Community

In a time of Rapid Change, the ability to innovate quickly and effectively becomes the only enduring competitive advantage. Those firms that can innovate constantly will thrive, and those that do not will be left behind. It's all about creating an innovative community

45mins

Hall 2

Ahmad Bayoumi

Founder & Training Development Manager @ Hive Coaching Ahmad BAYOUMI is a certified trainer, student activities mentor, branding expert, and certified parenting coach all exists in One Civil Engineer who decided to share knowledge and devote his life to Education and personal development. Ahmad graduated from Ain Shams University and now he holds an MBA degree in Marketing and Strategic Management Majors from the GUC, a Project Management Diploma from Cambridge University of London. Ahmad has worked for several multinationals, and used to volunteer for 2 NGOs as a board member and Marketing Team Head. Believing that Education is the main pillar of success, Ahmad founded Hive Coaching on 2015 with great passion to boost people’s life skills and strategically help them design their lives. Beside his daily job as a Marketing Manager of Egyptian Steel Company; Ahmad was selected to be the Marketing Manager for the FIBA Basketball World Cup held in Egypt July 2017.

Yasser Ghallab

Start your Career in Digital Marketing

Lots of people hear about digital marketing, and sometimes even practice what "They call" Digital Marketing, but what is really digital marketing, and how to start your career in it, this will be the main focus of our topic.

45mins

Hall 1

Yasser Ghallab

Head of Performance Channels @Otlob

Bassel El Shaboury

Creating Leaders

How can Leaders be created ? How do you lead stakeholders ? How do you lead yourself ? How do you lead people without the formal authority ?

45mins

Main Stage

Bassel El Shaboury

General Manager @ Henkel Egypt Business Leader with 18+ years of experience in leading businesses and brands across the MEA region.

Abdelaziz Elfeky

Interactive Discussion: The Role of Differential Analysis in Business Planning

In today's business world, lots of options/alternatives are available to choose from in tackling certain Business Plan component. Careful/deep analysis of each option's pros/cons can make significant impact on the overall quality of any Business Plan.

45mins

Hall 3

Abdelaziz Elfeky

CFO @ Bunge Egypt The role of Differential Analysis in Business Planning.

Mohamed Swelam

The Power of Words

Explore with me the power of words.

30 mins

Main Stage

Mohamed Swelam

Radio Presenter @Mega FM

By JOBMASTER

Round-table Discussion: Compensation Trends and Challenges

In partnership with Businex, JOBMASTER is excited to bring you the JOBMASTER Lounge! JOBMASTER Lounge is your consultation zone at Businex for everything people, HR and career related. The lounge includes a round table discussion on the compensation trends and challenges. In this round table, we would like to address the evolution of market trends in compensation and benefits in recent years, as well as the challenges organizations have been facing as a result of the flotation of our national currency. We would explore different scenarios, alternative solutions and what organizations are currently doing to face those challenges.In addition, for organizations who have limited budgets for salary increases, how to best allocate their resources, what criteria to use for evaluating the weights of different jobs, and how to identify the critical positions to focus on. Make sure to have your Businex ticket to be able to join us at The JOBMASTER event.

45 mins

Hall 5

By JOBMASTER

Mostafa Korany

Storytelling in Retail

Your story is your brand its what you speak into the world, tell your story to inspire your clients.

45mins

Hall 3

Mostafa Korany

Co-founder & CEO @ INCA & CO.

Tamer EL Naggar

Your Leadership Brand

Every leader reflects values and characteristics that create a brand in the eyes of both customers and employees. These 'Leadership Brands' are built over years and are increasingly visible in today's digital age. They inspire customers, engage employees and reflect on their corporate equity. Every leader needs to be mindful of her/his leadership brand, and how well does their personal brand effectively resonate with the companies they represent. We need to think of leadership brands in similar ways to products and services: how well do we build them, portray them and manage them through failure and success..

45 mins

Hall 2

Tamer EL Naggar

Managing Director @Boyden Middle East A passionate business strategist and leader with over 20 years of experience leading intelligence and consultancy businesses in Africa and the Middle East. Currently, Manages Boyden, the global leadership advisory and executive search firm.

Ahmed Atef

Market Dinosaurs in the Digital Era

In a growingly disruptive digital landscape, giant companies should choose their battles to set the tone for themselves, are they mere utility providers or will they join the pack of disruptors.

45 mins

Hall 1

Ahmed Atef

Pricing and CVM manager @Vodafone Egypt

Nayrouz Abouzid, Ahmed Meshref, Khaled Adeeb, Nehal Sharaf

Open Discussion: PR in the Digital Era

Engage an exciting open discussion with EgoComm team about PR in the Digital Era.

1 hr

Main Stage

Nayrouz Abouzid, Ahmed Meshref, Khaled Adeeb, Nehal Sharaf

CEO & Founder @EgoComm, Marketing Director @EgoComm, Writer/Digital Content Specialist @EgoComm, PR Specialist @EgoComm

Akram Marwan

Challenging the Career Status Quo

Finding the right career that best match your personality, skills and values is a tough task. In this session, we will talk about how multinational companies select and hire the right candidates and how can you set your career direction.

1 hr

Hall 1

Akram Marwan

Managing Director @iCareer Akram is an experienced career coach with over than 10 years of vast experience in different multinational and international organizations in various sectors including FMCG, Automotive, & NGOs.

Steven Harrison

Strategy in a Changing World

Strategy in a changing world. How to implement Sustainable practice into real world strategy in the hope of fostering environmental, social and economical benefits through new approaches to strategic thinking.

45mins

Hall 4

Steven Harrison

Chief Executive Officer @Fusion Global Services Ltd

Ahmed Hassan Moawad

Auditing Career

Describe a day in life of an employee in this field · What are the different functions and positions that I can work in this field? · How can I be prepared and qualified to work in this field?

45mins

Hall 3

Ahmed Hassan Moawad

Audit Manager @ Deloitte

Mohamed Nagaty

Business Development as a Fuel for Growth

How business development can be a fuel for growth on all levels of a company.

45mins

Hall 2

Mohamed Nagaty

Commercial & Gov Relations Director @Careem Mohamed Aboulnaga Nagaty is an American University in Cairo Electronics Engineering graduate ( 09) with a rich & diverse experience in Business Development across 4 industries (Financial services, Food & Beverage, Transportation and Energy). He worked with big names including Fawry & IVECO, He used to be the CEO of NOG investments for sme funding and is currently the Commercial and Governmental Relations Director of Careem in Egypt and a Board Member for Robusta studio Egypt.

Marize Sami

The Death of 360 Campaigns

With the evolution of advertising and the amount of content the audience are exposed to on daily basis, 360 campaigns are no longer the key to successful advertising.

30 mins

Main Stage

Marize Sami

Group Account Director @FP7 AUC graduate with major in Mass Communication, Marketing concentration. Marize immediately noticed her passion for the advertising field with 13 years of experience in multinational agencies including BBDO, Leo Burnett & FP7. During those years, Sami drew her expertise across different sectors such as FMCG, Telecom, Banking & Real Estate handling big local and multinational brands such as P&G, Unilever, Mobinil, Pepsi North Africa, Barclays, MasterCard and others.

Gihan & Eman Farid

How to Get Promoted?

1 hr 30 mins

Hall 1

Gihan & Eman Farid

Marketing & Research Managers @Inspira X

Amr El Selouky

The “Sales Intrapreneur” Mindset

TO start a career in Sales is easy, but to acquire a "Business Development" mindset is much harder. Selouky comes to share with you what competencies are needed to develop the competencies of a business developer. Whether its for a student activity, startup, freelancing or in a multinational corporate; the rules are the same.

45 min

Hall 2

Amr El Selouky

Modern Trade Customer Manager @Mars Graduating from the GUC with a double major in Marketing & HR, Amr founded TEDxGUC while being the Talent Management Vice President for AIESEC GUC. With multiple internships in Nestle, Microsoft & Unilever, Amr decided to shift his focus to the social entrepreneurial world, working as a Training Specialist at Emmkan. Meanwhile he got accredited as an HRCI certified trainer. Later on he founded CampUs which is an INJAZ awarded winning startup, that lead him to travel to the Silicon Valley to be mentored and trained in many companies like Facebook, Google, Apple & Uber. Amr also worked as a Sales Manager at Mars Egypt for 3 years and has trained and mentored over 30 student activities across 13 universities in Egypt. In 2016 he has been featured as one of Egypt's 25 under 25 most most influential entrepreneurs by Startupscene. He is also the founder of The Trainer and an ICF accredited Career Coach.

Hassan Kahar

HR Trends & Insights

In 2017, HR Professionals took a great effort to find ways to enhance employee engagement, diversity, focus on technology and how it can play a vital role in different HR functions. Hence, 2018 will be the year where HR Professionals will really need to redefine the Human Capital and talent management strategy inside their organizations. Global Workforce is changing to what we call “The RISE of The Millennials” millennial generation (Birth years from early 1980s – early 2000s) have changed rapidly and by 2020, millennials will form more than 50% of the global workforce. Culture Becomes More Important, HR will play a critical role in aligning company culture, talent, structure and processes to suit this new class workers. It’s not about attracting, retaining and rewarding your talent. In the coming years, you’ll be focusing your energy on how to enhance the way of life of your workforce. The new generation place much higher value on recognition, growth, flexibility, wellness and ability to make impact higher than money. Strict Office Hours Will No Longer Exist, Performance Reviews aren’t dying, but they’re certainly changing, Learning management software (LMS) is an increasingly attractive option, Transform managers into HR ambassadors, HR Analytics, Organization Culture, They’re more than hot topics, these are the trends that will set the tone for your Human Capital and talent management strategy, to keep your business on the cutting edge.

45mins

Hall 3

Hassan Kahar

HR Organization Development, Capability Building & Reward Superviso @ Sodic Hassan has been working in human resources field with various industries including automotive, banking, oil & gas, construction, pharmaceutical, FMCG, Real-estate, telecommunication and education. He has been driving human resource initiatives, including people and organization development programs, performance management systems, succession planning, potentiality assessment centers, competency modeling, change management, learning & capability building programs, organization structuring and process design.

Ingy Youssef

Real Intelligence Solving for Everyday Life

Attracting and retaining customers is a complex business nowadays, doing this while reducing costs and complaints is even more complex! At Elves we aren't only giving our customers the best experience but with ZERO cost. How do we do that? Please join us discuss how we make this happen everyday!

45mins

Hall 4

Ingy Youssef

My name is Ingy Youssef. My background is finance. I have tried the public international sector, the private sector, big corporates in Egypt and abroad. I used to work with AXA Group in France, in the strategy department , then helped set up AXA in Egypt two years ago with the team, promoted as head of strategy and corporate development then Customer care Director in the operations department. AXA has been a unique learning environment especially when it comes to the customer but reflecting on my inner goals, I discovered that my real DNA is a mix of entrepreneurship and innovation so I joined Elves. I have to say that Elves brings together these two objectives beyond my expectation, with a customer centric twist!

Ahmad Yousry

Marketing in the Age of Big Data

We are living through the golden age of "Data Based Marketing" ushered in by the emergence of new data sources, the exponential rise of computing power and the emergence of new technologies unlocking new capabilities to better understand and engage with customers. Throughout this talk, we will explore the latest trends and how big data is transforming modern marketing.

45mins

Main Stage

Ahmad Yousry

Head of Marketing @ Uber Egypt Ahmad is an experienced marketer with more than 12 years of international experience in the areas of brand, communication, CRM, commercial and propositions.

Get your Prize: Top 3 Businex App Users

All you need to do is use Businex App frequently throughout the day for a chance to win a bunch of interesting prizes worth 1,500$. You can engage in news-feed posts, throw your questions, plan your agenda, check career opportunities, and of course be there at 7:30! 😉 Prizes are AWESOME.. Powered P&G, Ezz Steel, Inca & Co, E7gezly, Henkel & Edfa3ly. Mmmm.. let’s discover if you are one!

25 mins

Main Stage

Businex Closing

5 mins

5000

Attendees

30

Exhibitors

50

Awesome Speakers!

EXHIBIT OR SPONSOR

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Location and Date

Dusit Thani Lake View | 20 - January - 2018